Frame Focal vs Pass Gallery
Gallery delivery and print store with AI search and marketing automation for photographers. Here's how Frame Focal compares — and why photographers are making the switch.
Reports of unauthorized marketing emails sent to photographers' clients
Very slow upload speeds — photographers report 1+ hours for 200 photos
Mobile app issues with galleries not displaying correctly
Smaller community with less publicly available documentation
Per-gallery upgrade pricing was historically expensive
| Feature | Frame Focal | Pass Gallery |
|---|---|---|
| Client Proofing | ||
| Client favorites / selection tool | ✓ | ✓ |
| Password-protected galleries | ✓ | ✓ |
| Gallery expiration dates | ✓ | ✗ |
| Download tracking | ✓ | ✓ |
| Album proofing | ✗ | Standard+ |
| Gallery Design & Customization | ||
| Custom watermarks (position, opacity) | ✓ | ✓ |
| White-label / remove branding | Pro+ | Standard+ |
| AI photo search | ✗ | ✓ |
| Storage & Delivery | ||
| Global CDN delivery | ✓ | ✓ |
| Full-resolution downloads | ✓ | ✓ |
| Video hosting | Pro+ | ✗ |
| Pricing & Plans | ||
| Free plan available | ✓ | ✗ |
| 0% commission on all paid plans | ✓ | Standard+ only |
| E-commerce & Print Sales | ||
| Built-in print store | ✗ | ✓ |
| Automated marketing campaigns | ✗ | Standard+ |
| Mobile Experience | ||
| Mobile-responsive galleries | ✓ | ✓ |
| Native mobile app | ✗ | ✓ |
| Branding & White-Label | ||
| Custom domain | Studio | Standard+ |
Simple, transparent plans. Start free, upgrade when you're ready.
Starting at From $8/mo
Plans from $8–$44/month for individuals. Starter and Basic ($8/mo) include 10–20 GB with 15% commission. Commission-free from $24/month (Standard). Unlimited storage at $44/month. Platinum enterprise plan from $125/month.
No photo-count limits, no hidden commissions. You know exactly what you get at every tier.
Set galleries to expire automatically — keep your storage clean without manual cleanup.
Position, style, and opacity controls so your watermarks look intentional, not slapped on.
Your galleries load fast for clients anywhere in the world, not just in North America.
Yes. Download your images from Pass Gallery and upload them to Frame Focal. Our bulk uploader handles large batches efficiently.
No. Frame Focal never contacts your clients unless you explicitly choose to share a gallery with them. Your client relationships stay yours.
Frame Focal uses direct-to-CDN uploads optimized for large batches. Photographers regularly upload hundreds of photos in minutes, not hours.
Not currently. Frame Focal focuses on gallery delivery and client proofing. For marketing, you can integrate with email platforms like Mailchimp or Flodesk.
Free plan includes 2 GB storage, 3 galleries, and password protection.
Try Frame Focal Free