Frame Focal vs Pass Gallery
Looking for a Pass Gallery Alternative?
Gallery delivery and print store with AI search and marketing automation for photographers. Here's how Frame Focal compares — and why photographers are making the switch.
Why photographers switch from Pass Gallery
Reports of unauthorized marketing emails sent to photographers' clients
Very slow upload speeds — photographers report 1+ hours for 200 photos
Mobile app issues with galleries not displaying correctly
Smaller community with less publicly available documentation
Per-gallery upgrade pricing was historically expensive
Feature Comparison: Frame Focal vs Pass Gallery
| Feature | Frame Focal | Pass Gallery |
|---|---|---|
| Client Proofing | ||
| Client favorites / selection tool | ✓ | ✓ |
| Password-protected galleries | ✓ | ✓ |
| Gallery expiration dates | ✓ | ✗ |
| Download tracking | ✓ | ✓ |
| Album proofing | ✗ | Standard+ |
| Gallery Design & Customization | ||
| Custom watermarks (position, opacity) | ✓ | ✓ |
| White-label / remove branding | Pro+ | Standard+ |
| AI photo search | ✗ | ✓ |
| Storage & Delivery | ||
| Global CDN delivery | ✓ | ✓ |
| Full-resolution downloads | ✓ | ✓ |
| Video hosting | Pro+ | ✗ |
| Pricing & Plans | ||
| Free plan available | ✓ | ✗ |
| 0% commission on all paid plans | ✓ | Standard+ only |
| E-commerce & Print Sales | ||
| Built-in print store | ✗ | ✓ |
| Automated marketing campaigns | ✗ | Standard+ |
| Mobile Experience | ||
| Mobile-responsive galleries | ✓ | ✓ |
| Native mobile app | ✗ | ✓ |
| Branding & White-Label | ||
| Custom domain | Studio | Standard+ |
Frame Focal Pricing
Simple, transparent plans. Start free, upgrade when you're ready.
Free
- Unlimited photos per gallery
- Full-res downloads
- Password protection
- Global CDN delivery
Starter
- Text watermarks
- 90-day gallery expiration
- Download tracking
Pro
- Video support
- Client proofing
- White-labeling
- Custom watermarks
Studio
- Custom domain
- 4K video
- 5 team members with roles
- Priority support
Pass Gallery Pricing
Starting at From $8/mo
Plans from $8–$44/month for individuals. Starter and Basic ($8/mo) include 10–20 GB with 15% commission. Commission-free from $24/month (Standard). Unlimited storage at $44/month. Platinum enterprise plan from $125/month.
What makes Frame Focal different
Transparent, Storage-Based Pricing
No photo-count limits, no hidden commissions. You know exactly what you get at every tier.
Gallery Expiration Dates
Set galleries to expire automatically — keep your storage clean without manual cleanup.
Custom Watermarks with Full Control
Position, style, and opacity controls so your watermarks look intentional, not slapped on.
Global CDN Delivery
Your galleries load fast for clients anywhere in the world, not just in North America.
Frequently Asked Questions
Can I migrate from Pass Gallery to Frame Focal?
Yes. Download your images from Pass Gallery and upload them to Frame Focal. Our bulk uploader handles large batches efficiently.
Will Frame Focal send marketing emails to my clients?
No. Frame Focal never contacts your clients unless you explicitly choose to share a gallery with them. Your client relationships stay yours.
How do upload speeds compare?
Frame Focal uses direct-to-CDN uploads optimized for large batches. Photographers regularly upload hundreds of photos in minutes, not hours.
Does Frame Focal have marketing automation?
Not currently. Frame Focal focuses on gallery delivery and client proofing. For marketing, you can integrate with email platforms like Mailchimp or Flodesk.
Start delivering galleries your clients will love
Free plan includes 3 GB storage, 3 galleries, full-res downloads, and password protection.
Try Frame Focal Free