Privacy Policy

Last Updated: March 12, 2026

Your privacy is important to us. This Privacy Policy explains how Waycross Labs LLC ("Company", "we", "us", or "our") collects, uses, discloses, and safeguards your information when you use FrameFocal. Please read this policy carefully to understand our practices regarding your personal data.

1. Introduction

Waycross Labs LLC is committed to protecting your privacy and ensuring that your personal information is handled responsibly. This Privacy Policy applies to all users of FrameFocal, including photographers who manage galleries and clients who access shared content. By using our services, you consent to the data practices described in this policy.

This policy should be read in conjunction with our Terms of Service, which govern your use of our platform.

2. Information We Collect

2.1 Account Information

When you create an account, we collect information that you provide directly, including:

• Name and email address
• Password (stored in encrypted form)
• Business name and contact information (for photographer accounts)
• Billing address and payment information (processed securely through our payment provider)
• Profile information and custom domain settings

2.2 Content and Photos

When you upload photos and create galleries, we collect and store:

• Photos and images you upload to the platform
• Gallery metadata including titles, descriptions, and access settings
• Image metadata such as EXIF data (camera settings, date taken, geolocation if present)
• Access codes and sharing settings you configure

You retain full ownership of all photos and content you upload. We do not claim any ownership rights over your content.

2.3 Usage Data

We automatically collect information about how you interact with our platform:

• Pages visited and features used
• Gallery views and photo downloads
• Time spent on the platform
• Interactions with galleries (for analytics features)
• Bandwidth usage and storage consumption

2.4 Device and Technical Information

When you access our platform, we may collect:

• IP address and approximate location (country/region)
• Browser type and version
• Device type and operating system
• Screen resolution and display settings
• Referral source (how you arrived at our platform)

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process your transactions and manage your subscription
• Send you technical notices, updates, and support messages
• Respond to your comments, questions, and customer service requests
• Provide gallery analytics to photographers about their shared content
• Monitor and analyze usage patterns to improve user experience
• Detect, prevent, and address technical issues and fraudulent activity
• Comply with legal obligations and enforce our terms of service

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

We may share your information with third-party service providers who assist us in operating our platform:

• Cloud hosting providers: To store and serve your photos and data
• Payment processors: To handle subscription billing and payments securely
• Authentication services: To manage user login and account security
• Analytics services: To understand platform usage patterns
• Content delivery networks: To deliver photos quickly to gallery viewers

These providers are contractually obligated to protect your information and may only use it to provide services to us.

4.2 Gallery Sharing

When you share a gallery with clients, certain information becomes accessible:

• Photos and gallery content are viewable by anyone with the access code or link
• Your photographer profile name and branding may be displayed
• Gallery viewing activity may be tracked for your analytics dashboard

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal requests, such as:

• Court orders or subpoenas
• Legal processes or government requests
• To protect our rights, privacy, safety, or property
• To investigate fraud, security issues, or technical problems

4.4 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

5. Data Storage and Security

We take the security of your data seriously and implement appropriate technical and organizational measures:

• All data is encrypted in transit using TLS/SSL protocols
• Photos and sensitive data are encrypted at rest
• Access to personal data is restricted to authorized personnel only
• We use secure cloud infrastructure with regular security audits
• Passwords are hashed using industry-standard algorithms
• We implement regular backups and disaster recovery procedures

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your data.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

6.1 Access and Portability

You can access your account information at any time through your dashboard. You may request a copy of your personal data in a portable format.

6.2 Correction and Update

You can update your account information directly through your settings page, or contact us to request corrections to inaccurate data.

6.3 Deletion

You can delete your photos and galleries at any time. If you wish to delete your entire account and all associated data, you can do so through your account settings or by contacting us. Please note that some information may be retained for legal or legitimate business purposes.

6.4 Data Export

You can download your photos and gallery data at any time. We provide tools to export your content in standard formats.

6.5 Marketing Communications

You can opt out of marketing emails at any time by clicking the unsubscribe link in our emails or adjusting your notification preferences in your account settings.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

• Essential cookies: Required for the platform to function properly (authentication, session management)
• Analytics cookies: Help us understand how users interact with our platform
• Preference cookies: Remember your settings and preferences

You can control cookies through your browser settings. Disabling essential cookies may affect platform functionality.

8. Children's Privacy

Our platform is not intended for children under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information promptly. If you believe we may have collected information from a child, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer your data internationally, we implement appropriate safeguards to ensure your information remains protected, including:

• Standard contractual clauses approved by relevant authorities
• Data processing agreements with our service providers
• Compliance with applicable data transfer frameworks

10. Data Retention

We retain your information for as long as your account is active or as needed to provide you services. When you delete your account, we will delete or anonymize your personal information within 30 days, except where we need to retain certain information for:

• Legal compliance and reporting obligations
• Resolving disputes and enforcing our agreements
• Preventing fraud and maintaining security

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:

• Posting the updated policy on our platform
• Updating the "Last Updated" date at the top of this page
• Sending you an email notification for significant changes

Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

12. Contact Information

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how we handle your information, please contact Waycross Labs LLC through our platform's support channels.

For privacy-related inquiries, you can also reach us directly. We aim to respond to all requests within 30 days.